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Privacy Policy

Here's how we'll treat your sensitive information.

Privacy Policy

Effective Date: February 14, 2025

At Dastrum (“we,” “us,” “our”), protecting your privacy is a priority. This Privacy Policy explains how we collect, use, store, and share your personal data in compliance with applicable data protection laws, including but not limited to the UK General Data Protection Regulation (UK GDPR), the UAE Personal Data Protection Law (PDPL), and other relevant laws in jurisdictions where we operate.

Who We Are

Dastrum is a digital marketing company based in London, UK, and Dubai, UAE. We specialize in CRM solutions and digital marketing tailored to UAE real estate brokers and businesses.

For privacy-related inquiries, contact us at:

📧 Email: aamir@dastrum.com
🏢 UK Address: 137-149 Davina House, London, UKEC1V 7ET
🏢 UAE Address: Dubai Silicon Oasis, DDP, Building A1, Dubai, United Arab Emirates
📞 Phone Number: +971 56 468 4817

What Data We Collect

We may collect and process the following types of personal data:

  • Identity Data: Name, title, job title, and company name.

  • Contact Data: Email address, phone number, physical address, and country.

  • Technical Data: IP address, browser type, device information, and operating system.

  • Usage Data: Details of how you interact with our website, CRM platform, or services, including browsing patterns and engagement metrics.

  • Marketing Data: Preferences for receiving marketing communications, interests, and feedback.

  • Financial Data: Payment information and billing details, where applicable.

  • Sensitive Data: We do not intentionally collect sensitive personal data unless explicitly required for specific services and with your consent.

WhatsApp Communication

  • If you communicate with us via WhatsApp, we may collect and store messages, metadata, and contact details associated with your WhatsApp account. This information is used for customer support, service updates, and marketing communications (where permitted).

  • WhatsApp Compliance Statement:

    • When you communicate with us via WhatsApp, your messages and metadata are processed by WhatsApp in accordance with WhatsApp’s Privacy Policy. Dastrum does not control WhatsApp’s data processing policies.

    • Marketing Consent: By initiating a conversation with us on WhatsApp, you consent to receive service-related messages. Marketing messages will only be sent if you have explicitly opted in. You can opt out anytime by replying “STOP.”

    • Message Retention: WhatsApp messages are retained only as long as necessary for customer support and service-related communications. We do not store message content beyond the retention period required for our business operations.

How We Collect Your Data

We collect personal data through:

  • Direct Interaction: Data you provide when contacting us, filling out forms, or using our services.

  • Automated Technologies: Data collected through cookies, analytics tools, and other tracking technologies.

  • Third Parties: Data received from business partners, public sources, or service providers.

How We Use Your Data

We process your personal data for purposes such as:

  • Delivering CRM and digital marketing services tailored to your needs.

  • Communicating updates, offers, and service information.

  • Improving our platforms and services through analytics and user feedback.

  • Sending targeted marketing, newsletters, and promotional materials.

  • Complying with legal obligations, such as tax filings and regulatory reporting.

  • Protecting legal rights, investigating fraud, and ensuring security.

Legal Basis for Processing (UK and EU Users)

For users in the UK and EU, we process personal data based on:

  • Consent: For marketing and communications.

  • Contractual Necessity: To provide requested services.

  • Legal Obligation: To meet regulatory and legal requirements.

  • Legitimate Interests: For business improvement and marketing, provided your rights are not overridden.

For UAE users, processing is conducted per the UAE PDPL, ensuring transparency, fairness, and alignment with specific legal requirements.

How We Share Your Data

Your data may be shared with:

  • Service Providers: Third parties supporting service delivery, such as hosting, CRM, and analytics providers.

  • Business Partners: With your explicit consent for collaborative services.

  • Regulatory Authorities: When required to comply with laws or protect rights.

  • Corporate Transactions: In case of a merger, acquisition, or sale of assets.

We do not sell or rent your personal data to third parties.

WhatsApp and Meta Data Sharing

  • When you interact with us on WhatsApp, certain metadata and message content may be processed by WhatsApp and its parent company, Meta Platforms, Inc., according to WhatsApp’s Privacy Policy.

  • Dastrum does not share your data with Meta for advertising purposes.

International Data Transfers

We may transfer your personal data between the UK, UAE, and other jurisdictions. Data transfers comply with:

  • Standard Contractual Clauses (SCCs) for UK/EU to non-EU transfers.

  • UAE PDPL requirements for cross-border data flows, ensuring adequate safeguards.

Data Retention

We retain personal data only as long as necessary for:

  • Providing services.

  • Meeting legal and regulatory obligations.

  • Resolving disputes.

  • Enforcing our agreements.

Retention periods depend on the nature of the data and applicable legal requirements.

Your Rights

Depending on your location, you may exercise the following rights:

  • Access: Request details of personal data we hold.

  • Rectification: Correct incomplete or inaccurate data.

  • Erasure: Request deletion of personal data, subject to legal requirements.

  • Restriction: Limit data processing in specific circumstances.

  • Data Portability: Receive data in a structured format or transfer it to another provider.

  • Objection: Opt out of processing based on legitimate interests or marketing.

  • Withdraw Consent: Withdraw consent for processing where consent is the basis.

Opting In & Out of WhatsApp Messages

  • By contacting us via WhatsApp, you agree to receive messages related to our services.

  • Marketing messages require explicit opt-in.

  • You can opt out of WhatsApp communications at any time by replying “STOP” or contacting us at aamir@dastrum.com.

For UAE residents, additional rights under PDPL include notification about data breaches and understanding automated decision-making processes.

To exercise these rights, email us at aamir@dastrum.com.

Cookies and Tracking Technologies

We use cookies and similar tools to:

  • Enhance user experience.

  • Analyze website traffic and behavior.

  • Deliver personalized content and advertising.

Manage cookies through browser settings.

Data Security

We implement robust security measures, including encryption, access controls, and monitoring, to protect your data. While we strive to secure all data, no system is entirely foolproof.

WhatsApp Data Security

We use WhatsApp Business API with encryption and access controls to protect your messages. However, WhatsApp’s own encryption and security policies apply to your communications with us.

Updates to This Policy

We may revise this Privacy Policy to reflect changes in laws, services, or practices. Updates will be posted on our website, and material changes will be communicated directly.

📅 Last Updated: December 5, 2024

For questions, contact us at aamir@dastrum.com.

Copyright © 2025 Dastrum. All Rights Reserved.